The term nudge has become a byword for the application of behavioural science in public policy, changing how governments the world over create policies designed to encourage, or nudge, people to make choices that better benefit themselves and society as a whole.
Over the last fifteen years much has been learned about what works, as well as what doesn’t, when it comes to this way of supporting us in making decisions about our health, our money and how we lead our lives. Magda Osman is Principal Research Associate at the Cambridge Judge Business School, The University of Cambridge, and Visiting Professor at Leeds University Business School. Through her work she has examined the problems, and the opportunities, with this way of creating policy. She talks to those working in the field of behavioural change and examines what has been discovered over the last fifteen years, what concerns remain around this way of doing things and what the future is for the behavioural change methods known as nudge.Presenter: Professor Magda Osman
Producer: Steven Hobson
Editor: Clare Fordham Contributors:
Dr Michael Hallsworth, Managing Director, Behavioural Insights Team Americas
Colin Strong, Head of Behavioural Science, Ipsos and Professor of Consumer and Behavioural Psychology, Nottingham University Business School
Rory Sutherland, Vice Chairman, Ogilvy
Laura Dodsworth, author and journalist
Professor Neil Levy, Senior Research Fellow, Oxford Uehiro Centre for Practical Ethics, University of Oxford
Katy Milkman, James G. Dinan Professor, The Wharton School of the University of Pennsylvania
Politik
Analysis Folgen
Programme examining the ideas and forces which shape public policy in Britain and abroad, presented by distinguished writers, journalists and academics.
Folgen von Analysis
389 Folgen
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Folge vom 20.11.2023What's the future of nudge?
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Folge vom 13.11.2023Can reading really improve your life?Most educational research now suggests that reading for pleasure is strongly linked to a child’s future outcome, educational success, and even wellbeing. But the latest studies also show that reading for pleasure is at its lowest level for twenty years. Why has this happened in a country that's produced more successful children's books than any other? From Paddington, to Harry Potter, the Chronicles of Narnia to Alice in Wonderland, and of course, the Gruffalo, the list is vast. Is a lack of access to school and local libraries the problem, too few books at home or the rise of phones, tablets and game consoles? What can schools, government, the media and parents do to help foster a love of reading that could help children throughout their lives? Author and former Children's Laureate Julia Donaldson investigates.Presenter: Julia Donaldson Producer: Ravi Naik Editor: Clare FordhamContributors: Frank Cottrell-Boyce, author and screenwriter Joseph Coelho, 2022-24 Children’s Laureate, author and poet Teresa Cremin, Professor of Education (Literacy), the Open University Joanna Prior CEO Pan Macmillan Publishing, and Chair of Trustees at the National Literacy Trust Laura Patel, head of literacy, Sandhill View Academy school, Sunderland Leia Sands, librarian and committee member, the Great School Libraries campaign Ben Lawrence, arts and culture editor, The Daily Telegraph Sonia Thompson, headteacher, St Matthews C of E primary school, Birmingham
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Folge vom 06.11.2023Can the UK afford a mental health crisis?A record 2.6 million people are off work due to long-term sickness, with mental health conditions the biggest single contributor. The problem is particularly acute among younger people, who are disproportionately likely to cite poor mental health as their reason for not working. Other surveys suggest that poor mental health and burnout are among the top reasons for young people to quit their job. But should young people develop more resilience and “soldier on”, as older generations may have done, or is being more open about mental health a good thing? And how well are employers adapting to the expectations of younger workers when it comes to mental health and wellbeing? Contributors: Tim Gibbs, Head of Public Service Analysis Team, Office for National Statistics Emma Codd, Global Chief Diversity, Equity and Inclusion Officer, Deloitte Gabrielle Judge, Influencer and CEO, Anti Work Girlboss Joel Gujral, CEO and Founder, MYNDUP Dr Lucy Foulkes, Research Fellow in the Department of Experimental Psychology, University of Oxford Mel Stride, Secretary of State for Work and Pensions Alison McGovern, Shadow Minister for Work and Pensions With thanks to City, University of LondonPresenter: James Kirkup Producer: Dan Hardoon Editor: Clare Fordham
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Folge vom 30.10.2023France: a constitutional crisis in the makingThe USA, the UK and France, which have led the democratic world, are all suffering problems with their constitutions. But the problem is most acute in France, where President Macron has lost his parliamentary majority, and forced his pension reforms through by decree. But worse is to come; Macron can only serve as President until 2027 and will leave a vacuum at the heart of French politics when he steps down. And unlike Charles de Gaulle, he doesn’t seem likely to leave an enduring movement or an obvious successor. He hoovered up centrist support when he swept to power, and his main rivals now are either far-left or far-right. They both are populists, anti-NATO and pro-Putin. Edward Stourton explores if France is heading towards a constitutional crisis and asks what political turmoil in our nearest neighbour might mean.Presenter: Edward Stourton Producer: Jonathan IAnson Editor: Clare Fordham