Business Daily Folgen

A 2020 Academy of Social Sciences report found that sociologists, economists and philosophers help companies improve productivity, enhance problem-solving and heighten social impact. So it makes sense that businesses would want social scientists involved in strategy and decision making. But how does it work in practice? Are there conflicts between hard commercial realities and ‘softer’ social issues, and how do companies resolve these?We speak to Dr Melissa Cefkin, an anthropologist and former chief scientist at the Nissan Research Centre in Silicon Valley, about how she combined social science and the corporate world. And we find out if the trend is a uniquely western, or even Californian, phenomenon.Producer: Izzy Greenfield Presenter: Gareth Mitchell(Image: A group of women in a boardroom. Credit: Getty Images)

For decades, two multi-national giants Coca-Cola and Pepsi, have been competing for one of the world’s biggest consumer markets. Now they face tough competition from Asia’s richest man. Mukesh Ambani’s company, Reliance Retail, has launched its own cola brand - Campa Cola. With its vast retail network and aggressive pricing strategy, we find out how this has intensified the so called 'cola wars' in the country. Producer/presenter: Devina Gupta(Image: A group of young people drinking soft drinks at a bowling alley. Credit: Getty Images)

Today we’re in Jeddah, looking at how Saudi Arabia went from a Kingdom where cinemas were banned to a rising star in the film industry. We hear from Saudis revelling in new-found freedoms and foreign filmmakers lured in by cash incentives. If you would like to get in touch with the show, please email: businessdaily@bbc.co.ukPresented and produced by Emily Wither(Picture: US actor Johnny Depp poses for a picture with a fan on the red carpet of the awards ceremony of the Red Sea Film Festival in Jeddah, December 2024. Credit: Getty Images)