Hidden Brain Folgen

Look down at what you're wearing. You picked out that blue shirt, right? And those sandals — you decided on those because they're comfortable, didn't you? Well, maybe not. Researcher Jonah Berger says we tend to be pretty good at recognizing how influences like product placement and peer pressure affect other people's choices...but we're not so good at recognizing those forces in our own decisions. We talked with him in December 2016. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There is great comfort in the familiar. It's one reason humans often flock to other people who share the same interests, laugh at the same jokes, hold the same political views. But familiar ground may not be the best place to cultivate creativity. From science and business to music and the world of fashion, researchers have found that people with deep connections to people from other countries and cultures often see benefits in terms of their creative output. This week on Hidden Brain, we look at the powerful connection between the ideas we dream up and the people who surround us, and what it really takes to think outside the box. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fake news may seem new, but in reality, it's as old as American journalism. This week, we look at a tension at the heart of news coverage: Should reporters think of the audience as consumers, or as citizens? Should the media give people what they want, or what they need? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.