We investigate why there are so many TV advertisements not verbally announcing who the brand or product is anywhere in the advert. This was pointed out by Nathan Tree, who has grown frustrated by the lack of inclusion and consumer choice. We put the question to Zoë Waller, who is an Executive Producer for the video production company, Studio Yes and to Malcom Phillips from the body that regulates advertising; the Advertising Standards Authority; Malcolm is their regulatory policy manager.Beauty company Estee Lauder have recently released a new app that uses artificial intelligence to help visually impaired people apply make up. It is called the Voice-Enabled Makeup Assistant and can be used on iPhones (Androids within the year). Our reporter Fern Lulham tests it out, alongside make-up and fashion blogger Emily Davison.Presenter: Peter White
Producer: Beth Hemmings
Production Coordinator: Liz Poole
Website image description: Peter White sits smiling in the centre of the image, wearing a dark green jumper. Above Peter's head is the BBC logo (three individual white squares house each of the three letters). Bottom centre and overlaying the image are the words "In Touch" and the Radio 4 logo (the word Radio in a bold white font, with the number 4 inside a white circle). The background is a bright mid-blue with two rectangles angled diagonally to the right. Both are behind Peter, one of a darker blue and the other is a lighter blue.
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In Touch Folgen
News, views and information for people who are blind or partially sighted
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Folge vom 18.04.2023TV Advertising; Commercial Usage of Artificial Intelligence
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Folge vom 11.04.2023Artificial Intelligence; European Blind Football LeagueBe My Eyes is a service that enables visually impaired people to connect with sighted assistance, via a smartphone app. You can get help with things like finding a lost item or identifying something you've just pulled from your fridge. But Be My Eyes are soon to release an additional feature called Virtual Assistant that uses artificial intelligence. It's thought that it will eliminate the need for sighted assistance and can suggest a recipe based on that something you've just pulled from your fridge. The BBC's Senior Correspondent in the US, Gary O'Donoghue has tested the new offering and he, along with Be My Eyes' CEO Mike Buckley, tell us more about how it works. The world's first European Blind Football league is underway. Over the Easter Weekend, The Royal National College For The Blind's team played European sides and defended their spot at the top of the league table. We hear from RNC team captain and England player, Azeem Amir and RNC and England coach, Adam Bendall about the significance of this league and what is to come from the next two rounds.Presenter: Peter White Producer: Beth Hemmings Production Coordinator: Liz Poole Website image description: Peter White sits smiling in the centre of the image, wearing a dark green jumper. Above Peter's head is the BBC logo (three individual white squares house each of the three letters). Bottom centre and overlaying the image are the words "In Touch" and the Radio 4 logo (the word Radio in a bold white font, with the number 4 inside a white circle). The background is a bright mid-blue with two rectangles angled diagonally to the right. Both are behind Peter, one of a darker blue and the other is a lighter blue.
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Folge vom 04.04.2023Technology Training and Rehab Services; You Heard It Here FirstWhere do you go if you are seeking training on how to use the various technology? We look at whether the training provided by rehabilitation services goes deep enough and what alternatives are available to you. We speak to Simon Labbett, who is a rehab officer and Chair of the Rehabilitation Workers Professional Network, to Scott Wood who is a team leader at the RNIB's Technology for Life service and to Mike Townsend, who is representing the Technology Association of Visually Impaired People.Blind stand-up comedian Chris McCausland has a new four part show, that airs on Radio 4's Tuesday night comedy slot. It's called You Heard it Here First and panellists have to decipher what is going on in a variety of audio clips. We review the first episode with visually impaired comedy writer and Assistant TV Producer, Reece Finnegan. On the episode in question, Chris' panellists were: Rhys James, Donna Preston, Alasdair Beckett-King and Ria Lina.Presenter: Peter White Producer: Beth Hemmings Production Coordinator: Liz Poole Website image description: Peter White sits smiling in the centre of the image, wearing a dark green jumper. Above Peter's head is the BBC logo (three individual white squares house each of the three letters). Bottom centre and overlaying the image are the words "In Touch" and the Radio 4 logo (the word Radio in a bold white font, with the number 4 inside a white circle). The background is a bright mid-blue with two rectangles angled diagonally to the right. Both are behind Peter, one of a darker blue and the other is a lighter blue.
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Folge vom 28.03.2023Has the World Become More or Less Challenging for Visually Impaired People?We are debating a rather ambiguous question on this episode of In Touch: is the modern world more or less difficult for people who are blind and partially sighted? It is a difficult question because there are many variables to consider: your age, whether you have a job, how comfortable you are with the evolution of technology and, of course, your level of sight. To help us tackle it, we have invited Matt Johnson, who specializes in IT and data law, Roshni Hafeez, who is a VAT tax specialist with HMRC and Mike Lambert, who worked as a English lecturer in further education. There are also many areas to cover within this debate and so we have chosen to touch upon banking and trains and assess how technology interweaves into these and many other aspects of our society.Presenter: Peter White Producer: Beth Hemmings Production Coordinator: Liz Poole and Paul HollowayWebsite image description: Peter White sits smiling in the centre of the image, wearing a dark green jumper. Above Peter's head is the BBC logo (three individual white squares house each of the three letters). Bottom centre and overlaying the image are the words 'In Touch' and the Radio 4 logo (the word Radio in a bold white font, with the number 4 inside a white circle). The background is a bright mid-blue with two rectangles angled diagonally to the right. Both are behind Peter, one of a darker blue and the other is a lighter blue.