After the massive Panorama Fire in southern California in 1980, a young fire researcher named Jack Cohen went in to investigate the houses that were destroyed. One of the first things that Cohen did was to listen to emergency dispatch tapes from the day of the fire. And as he listened, he began to notice a pattern. People were calling in about houses on fire long before the fire front ever reached their neighborhoods.The houses were not burning because a wall of flames was racing through the community, destroying them. It was something else: embers. This started Cohen on a crusade to get people to rethink how we fight wildfires.
Built to Burn
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Kultur & GesellschaftWissenschaft & Technik
99% Invisible Folgen
Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
Folgen von 99% Invisible
790 Folgen
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Folge vom 01.08.2018Built to Burn
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Folge vom 25.07.2018The Shipping ForecastFour times every day, on radios all across the British Isles, a BBC announcer begins reading from a seemingly indecipherable script. "And now the Shipping Forecast issued by the Met Office on behalf of the Maritime and Coastguard Agency," says the voice over the wire. "Viking, North Utsire; southwesterly five to seven; occasionally gale eight; rain or showers; moderate or good, occasionally poor." Cryptic and mesmerizing, this is the UK’s nautical weather report. The Shipping Forecast Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Folge vom 18.07.2018Everything is AliveLouis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-shelf. I'm at peace with that." Everything is Alive is an unscripted interview show with host Ian Chillag in which all the subjects are inanimate objects. In each episode, a different thing tells us its life story -- and everything it says is true. Subscribe to Everything is Alive on Apple Podcasts and RadioPublic Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Folge vom 10.07.2018InterrobangIn the spring of 1962, an ad man named Martin Speckter was thinking about advertising when he realized something: many ads asked questions, but not just any questions -- excited and exclamatory questions -- a trend not unique to his time. Got milk?! Where's the beef?! Can you hear me now?! So he asked himself: could there be a mark that made it clear (visually on a page) that something is both a question and an exclamation?! Speckter was also the editor of the typography magazine *TYPEtalks, *so in March of 1962, in an article for the magazine titled “Making a New Point, Or How About That…”, Speckter proposed the first new mark of English language punctuation in 300 years: the interrobang. Plus, we revisit the story of another special character, the octothorpe. Interrobang Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.